Burger King ad with Blige stirs criticism

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NEW YORK (AP)—Burger King is apologizing to Mary J. Blige and her fans for releasing an ad that garnered the singer serious fan backlash.

The clip featured Blige soulfully singing about the fast-food chain’s new chicken snack wraps.

But as the video went viral April 2, some in the Black community criticized the ad as stereotypical. The Black women-oriented website Madame Noire likened it to “buffoonery.”

MaryJBlige
BURGER KING APOLOGIZES TO BLIGE—In this Jan. 15 photo, singer Mary J. Blige arrives at the 69th Annual Golden Globe Awards in Los Angeles. (AP Photo/Matt Sayles, file)

Burger King pulled the ad April 3 over what the company said was a music licensing issue. The company explained last Wednesday the spot was unfinished.

The company said it hopes to have the Blige “ads back on the air soon,” though a spokeswoman would not comment on whether they ads would be the same.

The spokeswoman also noted that other celebrities, including Salma Hayek and Jay Leno, also are advertising the snack wraps.

In a statement, Blige said she understood why fans were upset. She said the ad didn’t come across the way it was planned and she would never put out an unfinished spot.

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