General Motors, one of the largest global advertisers in the world, has announced the appointment of Brooke Ellis to Diversity Media Manager. In this newly created position she directs diversity media operations for all GM brands, including Chevrolet, Buick, Cadillac, GMC, and OnStar.
Brooke is responsible for overseeing multiplatform consumer media plans for the multicultural market while also managing diversity agency relationships, from developing concepts for media research to developing contracts with TV, Print, Radio and digital media partners including, Oprah Winfrey Network, BET, MTV and Univision. Brooke also manages GM’s multi-million dollar diversity media budget.
Prior to joining GM, Brooke was manager of marketing and media relations for PricewaterhouseCoopers, where she lead the automotive focused media, marketing, and client relationships. Brooke’s team helped position PWC’s automotive division in the forefront of the industry. She was responsible for developing signature events, emerging market campaigns and media placement.
After earning her B.S. in Marketing from Hampton University in 2005, she chose to take a non-traditional advertising career path working in multiple facets of marketing and media initiatives for global brands such as MasterCard, Ford, Chrysler, and Coca-Cola.
Her professional career outside of the automotive marketing/media industry includes writing and consulting for fashion designers. In addition, she has applied her practical and academic experience to a variety of consultancies for boutique advertising agencies, an African American Art Gallery and a private non-profit youth service foundation. Her professional efforts have been recognized by the Association of National Advertisers.
Brooke is active in a variety of civic and cultural organizations including Voices in Action National Youth White House Education Initiative, ‘08 Obama/Kerry Presidential Campaign, Detroit Police Athletic League, Detroit Regional Chamber of Commerce, Nataki Talibah Schoolhouse of Detroit Board, Multicultural marketing and diversity committee for ANA and the Horatio Williams Foundation where she played a key role in raising several funds for disadvantaged inner-city children.