Young people that are young enough to be my children don’t wear watches. Market researchers say young people would rather spend their money on shoes or purses than a watch. Two-thirds of teens never wear a watch and only about one in 10 wears one every day.
I feel naked without mine. I’ve actually turned around and gone back home if I forget mine. Once I stopped at a store and bought one on the way to an event, because I left the house without it. I’ve asked people why they don’t wear a watch and they usually tell me that they use their cell phone to tell time or they are on their computer so often that they use that to check the time. There is a clock in the car and the clock on the cable box.
I would be lost without a watch. Needless to say, I have so many—summer watches, dress watches and trendy watches. The trendy ones have become so reasonably priced that it is easier to buy a new one than to replace the battery.
I recently sold many of my dead ones at a yard sale. I have a few watches that I will not part with. OK, tick, tick, tick. Did you guess? My WAMO watch and my watch with the Heinz Ketchup bottle on the face with the phrase “it’s time to ketchup.” Oh, and do not let me forget my McDonald’s watch with mother Africa on the face.
Several male friends of mine collect watches. A person who likes watches is so easy to buy for. I’ve even purchased boxes for them to display their watches in and filled the box with a variety of watches.
When is the last time you saw a watch commercial? I watch a lot of television and I haven’t seen one in a while. Timex commercials were a staple of prime-time television. Remember the slogan “it takes a licking and keeps on ticking?” I do see adds for watches (Rolex) in magazines but not often.
There is one man who constantly wears a watch. President Barack Obama has several watches. He has been spotted wearing a TAG-Heuer and also a Secret Service Chronograph that was a gift from the Secret Service.
What about those old rubber digital watches? The digital age made people lazy. Could that be it? Is it easier to tell time by looking at your phone instead of looking at the face of a clock? You don’t have to figure out the time. I took an informal survey with some of my friends and the younger the person the more likely they were not wearing a watch.
Back in the day watches were often kept in the pocket, remember grandpa‘s pocket watch? By World War I the watch began to move to the wrist to be more efficient. The sale of watches has dropped more than 17 percent in the past five years. With that in mind watch makers have begun to add more function to timepieces. You can find watches that have everything from heart rate monitors to GPS trackers. Will it be just a matter of time before the watch goes down the path of the eight track and the cassette? Not on my watch!
(Email the columnist at firstname.lastname@example.org.)